How To Pitch: Latina

RELATED: How To Pitch for PR: Latina Take a magazine writing class

Circulation: 500,000 (3 million total readership)
Frequency: 10 issues/year
Special issues: In 2010/2011: Food-themed issue (Nov.); Reasons to Love Being Latina (Dec./Jan.); Love and Relationships (Feb.); spring style preview (March); Career and money (April); Quinceañeras (May); Summer Fun (June/July); Family, plus a summer music roundup (Aug.); fall style preview (Sept.); 15th Anniversary Issue (Oct.)

Background: As editorial director Galina Espinoza phrases it, "What I love about Latina is that our brand for 14 years now has only been the only fashion, beauty, and lifestyle brand specifically aimed at acculturated Latinas." Geared uniquely toward English-speaking Latina women who were born and educated in the U.S., Latina serves a rapidly growing market. "We feel an incredible responsibility to be the voice not only of this community but for this community," says Espinoza, both in print (since 1996) and online. The freshly redesigned Latina.com continues to expand and serves as "daily destination [for] entertainment, news, beauty, fashion and food." Says Espinoza, "What's great about being at Latina is this community has never been more vibrant or more vital. We are the community that's going to shape America's culture in the years to come." Not Latina? Fear not: "Most of our freelancers are not Latina," says Espinoza. "What's really important is that you get that we have a cultural angle. If we're writing about food, it's always going to be about Latin food... It's really important to make sure you're hitting the cultural notes."...

The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it. -- Gaen Murphree