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PR, Perfected: The TV Pitch

PR pros offer pointers to get your client on-air

By Joe Ciarallo – April 8, 2008
In the PR world, landing a client on The Today Show or Good Morning America is considered the "Holy Grail.� No other media outlets, barring the nightly network newscasts, deliver a bigger audience. The problem is, this isn�t exactly a secret, so the amount of pitches producers at these shows and other TV programs receive borders on unbearable. That being said,...
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