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Ellies 2008: How to Pitch: Philadelphia

Content at this critically-acclaimed glossy includes lifestyle and regional -- not just city -- coverage, so pitch broad and deep

By Blake Gernstetter – May 1, 2008
Circulation: 140,000
Special issues: None

Background: Philadelphia launched in 1908 as a publication of the Philadelphia Chamber of Commerce. It was purchased in 1946 by S. Arthur Lipson, and in 1961, his son took over as publisher, establishing the mag's independence from the Chamber of Commerce. The magazine assumed a new format, graduating from an illustrated quarterly to a monthly. Over the next two decades, Philadelphia evolved ...

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