How To Pitch: Philadelphia

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Background: Philadelphia launched in 1908 as a publication of the Philadelphia Chamber of Commerce. It was purchased in 1946 by S. Arthur Lipson, and in 1961, his son took over as publisher, establishing the mag's independence from the Chamber of Commerce. The magazine assumed a new format, graduating from an illustrated quarterly to a monthly. Over the next two decades, Philadelphia evolved into a mix of personal service features and hard-hitting narrative journalism. Today, Philadelphia magazine is the ultimate authority on life in Philadelphia for smart Philadelphians who want to be plugged into what's going on right now in their city. Through print and digital channels and with a voice that's always candid, entertaining and contemporary, the mag shows readers that their city is more interesting than they might have imagined -- while also telling them how to get the most out of living in the Philadelphia region.

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