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What to Charge: Project-Based PR

When you supplement your steady clientele with side projects, know what you're getting into

By Laura Palotie – May 12, 2008
At a first glance, the concepts of "project-based" and "publicity" might not appear to be a compatible mix; after all, most public relations professionals would consider a long-standing list of retainer clients -- not a series of short gigs -- to be the key to a model career. But for many who wish to build up a brand name and a Rolodex of contacts,...

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