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Book Keeping: Reap the Rewards of Creative Marketing

Community service initiatives lead to big co-promotions for this award-winning young adult novelist

By Melissa Walker – May 13, 2008

Justina Chen Headley has a history of tying community service to her books. With her first novel, Nothing But the Truth (And a Few White Lies) (Little, Brown), she gave away a $5,000 college scholarship. Her latest title, Girl Overboard, has allowed her to collaborate with Burton Snowboards and service organization Youth Venture for an even ...

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