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Pitching an Agent: 'Build a Brand'

In only a few months, this tornado of an agent built a successful agency by choosing quality over quantity

By M. David Hornbuckle – July 29, 2008
Name of agent/agency: The Krista Goering Literary Agency
Number of agents: One
Number of clients: About 30

Notable clients: Food consultant Nancy Tringali Piho, Nutrition for the Soul founder Deanna Minich, senior writer for ESPN/BASS publications Robert Montgomery, brain surgeon Gary Kraus, M.D., Paul Popp, Ph.D., Barbara Kaplan, Ph.D., Carol Ball-Teplin, M.P.S., food stylist ...

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