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Hey Chad Gervich, How'd You Write The Book On Breaking Into TV?

This TV pro discusses the evolution of the industry and how aspiring writers can arm themselves for small screen success -- plus, a sneak peek at his new book.

Excerpt: Small Screen, Big Picture

Writer, producer and exec Chad Gervich breaks down the key strategies for breaking into the TV business in his new book -- and tells mediabistro.com how he did it.

Pitching an Agent: 'Specializing in Spanish Nonfiction'

This agent focuses on the growing niche of Hispanic-interest nonfiction, as well as general interest books in English.

Hey, Mary Kay Magistad, How'd You Report Amid China's Media Restrictions?

This correspondent discusses the 'Great Firewall' of China, conducting interviews in Mandarin, and citizen journalism on the streets of Beijing.

How to Pitch: Eating Well

A personal connection to a food or cuisine is a recipe for success at this healthy eating pub.

How to Pitch: Garden & Gun

Show an 'appreciation for all things Southern' to get a byline in this culture and lifestyle mag.

So What Do You Do, Steve Proctor, S.F. Chronicle Deputy Managing Editor?

The longtime print reporter discusses the difficult industry climate, how the Web influences his front page, and what it takes to keep readers coming back.