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How To Pitch: Garden & Gun

Anything in the realm of Southern culture is fair game at this hospitable mag

May 12, 2011

The information in this article is current and accurate

Circulation: 200,000
Frequency: Six issues per year
Special issues: "They're all special," quips editor-in-chief Sid Evans.

Background: Garden & Gun, launched in April 2007, is a Southern lifestyle magazine that presents the magic of the new South to active, educated, upscale readers. It is dedicated to the sporting life, conservation, and all things indigenous to the South and the Caribbean, including food and drink, land and garden, arts and culture, travel and adventure, and Southern style. The magazine has scooped up numerous awards and honors over the years, including a National Magazine Award win for general excellence in 2011 and a nomination for the category in 2010.

Garden & Gun's distribution is diverse: the magazine appeals to a dual audience, and though its core readership is Southern, there are devoted (even fanatical) readers in all 50 states. What unites these different readers, according to editor-in-chief Sid Evans, is "an appreciation for all things Southern. We paint with a broad brush, so anything that we think is interesting in the realm of Southern culture can find its way into the magazine." Making use of the best Southern writers and photographers, Garden & Gun delivers the unusual stories that make the South so unique, and the editorial team counts on its freelance contributors to keep them ahead of the curve. "We're interested in digging up stories that are fresh," says Evans. "I know they're out there."

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