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How to Pitch: Mental Floss

Pitch your freelancing genius to this pub that targets the
intelligentsia

By Jaime Jordan – October 17, 2007
Circulation: 150,000
Frequency: Bimonthly
Special issues: The annual "10" issue, a compendium of top-ten lists

Background: Will Pearson and Mangesh Hattikudur launched Mental Floss when they were undergrads at Duke University. Late-night conversations about how people love to feel smart, but don't have the time to educate themselves on an extracurricular basis, gave birth to an idea for a new kind of magazine. The goal was to offer up a kind of postgrad liberal arts education in bimonthly installments, but to be cheeky and accessible where other educational magazines were didactic or intimidating. The founders strove to teach readers ...

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