How To Pitch: WeightWatchers

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Background: WeightWatchers magazine launched back in 1967, but since the 1990s, it has transformed from a publication promoting the WeightWatchers way of life to "an all-encompassing look at wellness and overall lifestyle as it relates to your weight," says Nancy Gagliardi, editorial director of WeightWatchers Publishing Group. "You don't have to be a WeightWatchers member to pick up the magazine and subscribe to it" -- though about 50 percent of readers are. Licensed to Time, Inc.'s Southern Progress division for a few years in the '90s, the magazine was re-purchased by WeightWatchers and relaunched as a major newsstand title in 2000. "Now," says Gagliardi, "the magazine is looking at weight loss through the lens of overall wellness, because weight loss isn't just about food, it's about what's going on in your head, about fitness and your overall health." The magazine's two-fold mission is to motivate and inspire readers to reach their wellness goals, and to provide them with the latest news and science on weight and health....

The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it. -- Gaen Murphree