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Keeping Track of Media Contacts: Old Methods, New Tools

Publicists share methods for building out and maintaining your media contact lists

By Lin Grensing-Pophal – October 26, 2009
When it comes to generating publicity, nothing beats good old-fashioned relationship-building, of course. But while the old tried and true methods are still often appropriate, new media and technology options offer new opportunities that many publicists and PR professionals are successfully taking advantage of. "A well-maintained list is a PR pro's best friend," says Frani Lieberman, account supervisor with Bender Hammerling Group in New Jersey, "but actually knowing who writes what because you read is the biggest help of all."...
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