How To Pitch: Inside Jersey

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Circulation: 100,000
Frequency: Monthly
Special issues: Top Docs, Top Hospitals, Jersey Arts, Hot Chefs

Background: Launched in October 2008 by the Newark Star-Ledger, Inside Jersey ventured into the general interest magazine space to provide substantive news, entertainment and lifestyle content specifically for Jersey readers. Editor-in-Chief Rosemary Parrillo says the magazine's most typical reader is "a smart, involved New Jersey resident between 35 and 55. We aim to reach all kinds of people across the state, and like many magazines, maintain Facebook and Twitter pages. We have just undergone a Web redesign to make our landing page and blog through NJ.com have more of a magazine feel, separate from the Star-Ledger's news site."

Parrillo says about 70,000 of the 100,000 copies printed each month are delivered to Star-Ledger subscribers in central and northern New Jersey (Essex, Hunterdon, Middlesex, Morris, Somerset, Union, Mercer and parts of Monmouth counties). The magazine also has spent the past year increasing its presence around the state, expanding single-copy sales into Bergen County and far southern counties below Trenton. The magazine is now available at Barnes & Noble, Borders and Books-A-Million, as well as at CVS, Target, Walmart, Wegman's and other retail outlets.

"We're a state magazine with guts and many talented contributors, some of whom work as reporters for the Star-Ledger," says Parrillo, but the talent pool is also open to freelance contributions for many of the mag's sections. "Along with producing high-end style, food and consumer features, we publish bold covers and stories that are not the usual Jersey-magazine fare. Last year, a freelancer wrote a piece for us called "The Pleasure Lab," profiling a Rutgers study into female orgasm. Needless to say, it was one of the most-read stories of the year, and recently won an Eddie Award from Folio."...

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