How To Pitch: Variety

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Circulation: 40,000 professional readers in Los Angeles, New York, London and other entertainment business centers.
Frequency: Daily Variety, which is hard-news oriented, comes out five days a week, Monday through Friday. Weekly Variety, which runs longer, more in-depth stories covering trends in the business, is published every Sunday.
Special issues: None, but they run about 250 feature sections, which can be likened to specials, per year. All are bound within daily Variety or Weekly Variety.

Background: Variety, a business publication written exclusively for professionals in the entertainment industry, is also one of the oldest trade publications. Founded in 1905 to cover Vaudeville -- the principal entertainment medium of the day -- Variety has evolved over the years to cover new media as they emerged, including film, radio, television, home entertainment, games and online content....

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