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Pitches That Worked: Pregnancy

The writer and editor handle a simultaneous submission with aplomb, and explain when it's okay to pitch on spec

By Blake Gernstetter – August 2, 2010
When author and Mamaista founder Elina Furman set out to pitch her story, she targeted multiple mom-friendly outlets at once -- but failed to mention that in her email pitch. By the time Pregnancy's editor-in-chief Abigail Tuller replied to her pitch, Babble.com had already bit. Here, Furman and Tuller detail how they handled the simultaneous submission and explain what made the initial pitch -- and the retooled one -- work....
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