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Pitches That Worked: American Way

This writer's clear vision, unique story premise, and smart research helped him break into this in-flight mag

By Blake Gernstetter – August 31, 2010
A good writer can recognize a glint of a story in almost any situation. When this freelance writer discovered an unusual character in passing, he pursued the nugget to a full-fledged narrative pitch. Here, the writer and editor chronicle how a casual convo between friends led to a 2,000-word feature in American Way's July 15, 2009, issue -- not to mention an ASJA award and repeat gigs with the pub....
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