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How to Pitch: Maxim

A quick, smart idea could land you in the FOB. Just don't mention the L-word.

By Alex Waterfield – August 25, 2005

Circulation: 2.5 million
Frequency: Monthly
Special issues: September TV issue, October music issue, February swimsuit issue, and the Hot 100 June issue. Additionally, there are annual fashion and comedy issues to look out for.

Background: Seven years ago, Maxim was the first of a new breed of men's lifestyle magazines, proudly touting itself as a magazine about "the great pillars of the human endeavor," i.e.—sex, sports, beer, gadgets, and fashion. Maxim's fast-paced, explosive design and attack-dog editorial aesthetic has given the magazine a rate base of 2.5 million ...

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