How To Pitch: Woman's Day
This women's magazine wants fresh twists on service pieces, written in a lively, relatable tone
October 30, 2009
Circulation: 3. 8 millionFrequency: 15 issues per year Background: Woman's Day is the magazine women turn to for guidance on living full and balanced lives. Because its readers have such demanding schedules, the magazine aims to help them streamline every aspect of their daily routine -- from getting the kids quickly out the door in the morning to saving money on supermarket runs -- all while making sure they are aware of their right to happiness amidst all they have going on. "We inspire the Woman's Day reader to be who she wants to be," says Jane Chesnutt, senior vice president/editor-in-chief, brand content. "We respect her life." Currently boasting a circulation of nearly 4 million, the women's service title, owned by Hachette Filipacchi Media, has established a strong relationship with its audience, primarily middle-class women in their 30s, 40s and 50s.... ![]() The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it. -- Gaen MurphreeAvantGuild benefits give you access to:
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-- Gaen Murphree




