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How To Pitch For PR: Portland

PR pros should pitch anything and anyone Maine-related to this city pub

May 12, 2011

The information in this article is current and accurate

Circulation: 100,000
Frequency: Monthly
Special issues: "Summerguide" is the largest at 240 pages; November features "The 10 Most Intriguing People in Maine."

Background: In 1981, four years before Portland arrived on the scene, Colin Sargent, the magazine's founder and publisher, was learning the ropes in, of all places, the military. The youngest officer to earn editorship at the Navy's flying-oriented Approach Magazine, he paired a diploma from the U.S. Naval Academy with a subsequent MFA from Stonecoast MFA. (Sargent has authored three books of fiction.) Soon after, Sargent Publishing Inc. was up and running, and Maine's (ahem) main city mag was born.

"What's a quarter century between friends?" says Sargent. "For 25 years, we've re-interpreted the city magazine format to create a quirky, intelligent, absolutely individual take on a regional publication...the party continues." The magazine is known as 'Maine's People Magazine,' and Sargent sets a standard of "Extraordinary Perspective," aiming to inform the visitor and resident alike about what's exceptional about Portland. "We publish revelatory stories about Maine and the Maine mystique, that sense of a Maine outside of Maine," he says. "Our readers appreciate breakthrough ideas. It's not enough for us just to have a story about popular cocktails or super doctors. What a story means is an important part of what a story is."

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