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How to Pitch: The Advocate

The first of its kind and 75 percent freelance-written, this gay and lesbian newsmagazine shies away from trend pieces but seeks news and reviews

September 1, 2006

Circulation: 110,000
Frequency: Biweekly
Special issues: "The Summer Double" and "The Year in Review," plus themed packages that run throughout the year—health, finance, sports and fitness, music, Hollywood, careers, summer movie preview, holiday movie preview, gay pride, and summer books, among others.

Background: The Advocate was founded in 1967 as the first national gay and lesbian newsmagazine, and it's still the only one around. The magazine bucked the publishing industry trend by staying true to its West Coast roots—it started in Los Angeles, spent a brief stint in San Francisco,...

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