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How To Pitch: Dwell

Home design stories with a human spin will mesh well with this 10-year-old shelter title

By Janelle Harris – February 18, 2011

The information in this article is current and accurate

Circulation: 325,000
Frequency: 10 times a year
Special Issues: "Dwell Outdoor" and "Baths and Spas"

Background: There are those home owners who slap some flat paint on the walls, throw an area rug here and there, and live happily ever after. And then there are folks who read Dwell. "Dwell's readership is split nearly 50-50 between the trade community (architects and designers) and those who are just passionate about modern design," explains editor-in-chief Amanda Dameron, who oversees the 12-year-old mag's mission of delivering the best in modern design and shaping Dwell into a multifaceted media brand, not just coffee table eye candy. ...

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