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How to Pitch: In-Flight Magazines

It's a bird! It's a plane! It's an in-flight magazine! Freelancers have plenty of airline pubs to pitch.

By Sabrina M. Parker and Heather Kelly – August 25, 2005

Circulation: Sky: 500,000 rate base/3 million readers; Continental: 350,000 rate base/1.8 million readers; Spirit 400,000/2.5 million readers
Frequency: Monthly
Special Issues: None

Background: In the mid-'90s there was a rash of in-flight magazine revamping. The notoriously dull mags that had long taken their captive audiences for granted were remade into quality, general-interest magazines that passengers might actually enjoy. All of them changed their look, some changed their name, and many started from scratch with a new publisher. Presently, most come out of custom publishing houses like Pace Communications in Greensboro, NC (which produces Delta's Sky, and U.S. Airway'...

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