How to Pitch: Popular Mechanics

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Circulation: 1.2 million
Frequency: Monthly
Special issues: None

Background: Although Popular Mechanics devotes many of its pages to covering the latest innovations in science and technology, the magazine itself is far from novel. Popular Mechanics has been around since 1902 and, according to deputy editor Jerry Beilinson, not a whole lot has changed in the last 109 years. "It's always been a magazine about science and technology," says Beilinson. "We cover the gamut of the leading edge of science and technology, right down to how technology works in your own life and how to make the most of it."

Surprisingly, all Popular Mechanics readers are not molecular physicists or IT geeks who flip through the mag while taking a break from solving the world's latest tech conundrum. Beilinson considers Popular Mechanics a general interest publication and, though readership is predominately male, the magazine is geared to anyone who is a "can-do person who's interested in looking beneath the surface to understand how the world works."

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