How To Pitch: Prevention

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Circulation: 2.8 million
Frequency: Monthly
Special issues: None

Background: Started by J.I. Rodale in the 1950s, Prevention was "dedicated to teaching readers how to prevent disease and illness, rather than wait for the need to cure it -- an idea that bucked the established thinking of the day," says executive editor Margot Gilman. "The DNA of Prevention is the magazine's openness to treatments that are complementary and integrative; we have a broad view of how one can achieve health and wellness, not just about what medical establishments dictate. Back in the day, these were really radical ideas, but today the world has caught up. Everybody embraces that you can use supplements or that what you put in your body has enormous health ramifications."

According to its editors, Prevention is the No. 1 healthy lifestyle magazine brand and the 14th-largest consumer magazine in the nation, with more than 10.5 million readers. A top online health magazine destination, Prevention.com has more than 10 million unique visitors each month. Prevention publishes branded books (including the No. 1 New York Times bestseller, The Flat Belly Diet), as well as special interest publications, international editions, book-azines and DVDs under the bestselling Prevention fitness systems franchise. With the tagline "smart ways to live well," the brand educates with health news and research from trusted experts; navigates, by making content understandable and actionable; and motivates, reminding readers that taking small steps can deliver big, life-changing results. Prevention covers food and nutrition, beauty and fitness, health and medical science, self-help and relationships. Eighty percent of its readers are women between 30-50 years old (30-50!!) and are committed to health as a lifestyle. ...

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