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How To Pitch: Teen Vogue

More fashion than lifestyle, this compact little sister mag is stylish and smart

December 15, 2011
One of the most popular titles in the How To Pitch series this month

The information in this article is current and accurate.

Circulation: One million
Frequency: 10 times/year
Special issues: "The Social Media issue" (February), "The Spring Fashion Issue" (March), "The Prom Issue/Beauty Awards" (April), "The Music issue" (May), "The Ultimate Summer Issue" (June/July), "The Denim Issue" (August), "The Fall Fashion Issue" (September), "The Young Hollywood Issue" (October), "The Fashion At Work Issue" (November), "The Holiday Issue" (December/January)

Background: Teen Vogue entered a world full of teen titles in 2003 and is a mainstay in the shrinking genre, with a total audience of nearly 6 million readers and a total paid circulation of more than 1 million readers. More fashion than lifestyle, it's a clear Vogue descendant, using many of the same photographers and often the same tone.

Though the magazine may be Vogue's physical little sister, at a compact seven- by 10-inch size, editors aren't afraid of big issues: "Rather than focus on boys, sex, or embarrassing moments, Teen Vogue strives to do feature-length investigative journalism on topics that are important to young adults," says beauty and health editor Eva Chen.

Nominated for a National Magazine Award for general excellence in its first year of publication and again in 2010, editors aren't just being high-minded, nor do they see Teen Vogue as just another mag in the teen pile....

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