Back to Home > Content > Judging Esquire By Its Covers

Judging Esquire By Its Covers

George Lois remembers Esquire as a part of the 1960s revolution

By David S. Hirschman – November 9, 2005

An Appreciation: The first in an occasional series about the best magazine of a single decade.

Rip rip rip rip rip riprip ripripriprip. Slice rip.

Someone has taken an x-acto knife to the bound 1960s Esquire magazines in the Columbia University library. Sometimes a cover image is missing, in other places a photograph, or even an excised page or two. Some issues have entire articles ripped out, in between ads for Chevy Corvairs, Mercury Cougars ("the man's car"), Falstaff beer, Evans' slippers for men, Muntz televisions, aftershave lotions in those distinguished-looking Britishoid bottles, Wollensak full stereo reel-...

AvantGuild Sign Up Now!Sign Up Now!
The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it. -- Gaen Murphree
AvantGuild benefits give you access to:
  • Premium content, including our How to Pitch Guides, an indispensable tool for freelance writers. view sample >
  • Savings of up to $35 per class on mediabistro.com courses and seminars.
  • Insurance discounts for freelancers and small businesses, including medical, dental, auto and home.
  • Lots of other professional discounts, including ZipCar (a $50 value) and your choice of magazine subscriptions (a $10 value).

... and much more! View all benefits or Sign up now!

Already an AvantGuild member?

Log in here to view the full page.

Email
remember me
Password
forgot your password?