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Judging Esquire By Its Covers

George Lois remembers Esquire as a part of the 1960s revolution

By David S. Hirschman – November 9, 2005

An Appreciation: The first in an occasional series about the best magazine of a single decade.

Rip rip rip rip rip riprip ripripriprip. Slice rip.

Someone has taken an x-acto knife to the bound 1960s Esquire magazines in the Columbia University library. Sometimes a cover image is missing, in other places a photograph, or even an excised page or two. Some issues have entire articles ripped out, in between ads for Chevy Corvairs, Mercury Cougars ("the man's car"), Falstaff beer, Evans' slippers for men, Muntz televisions, aftershave lotions in those distinguished-looking Britishoid bottles, Wollensak full stereo reel-...

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