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How To Pitch: Essence

This 'authority on Black women' seeks service pieces with a timely spin

December 17, 2010

The information in this article is current and accurate

Circulation: 1.5 million
Frequency: Monthly
Special issues: Every month has a theme, including "Health and Wellness," "Faith and Family," and "Money and Careers," but this year Essence introduced the "Hot Hair" special issue, a 112-page, root-to-tip ode to all things related to Black women's tresses.

Background: Since it launched as the brainchild of Ed Lewis and Clarence Smith back in 1970, Essence has been more than a general interest ...

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