How To Pitch: Wired

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Circulation: 750,000
Frequency: Monthly
Special Issues: None

Background: Wired is a general interest magazine, but "we see the world through a particular lens," says story editor Sarah Fallon. "Think of it as a continuum: Science leads to technologies. Technologies spawn businesses and whole industries. Businesses flourish and end up influencing and changing culture." Fallon bills the magazine as "a guidebook to the modern world that uses engaging narrative, insightful analysis, smart infographics and bold design to give readers unparalleled insight into the men, women and machines that inhabit it." Based in San Francisco, Wired -- which was acquired by Condé Nast in 1998 -- has a laid-back but focused West Coast feel and a sensibility that welcomes everyone from the worldly generalist to the Foursquare junkie. Wired prides itself on being a solid tech publication that doesn't talk down to the reader. There's plenty of room for freelancers, too, so long as you're pitching fresh meat. "We want to cover stories that you wouldn't find in any other magazine," Fallon says. "If you're going to pitch something mainstream, make sure you have a unique angle."...

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