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How to Pitch: Parents

Personal essays and service features are welcomed by this guide for new 'rents

By Lisa Milbrand – July 20, 2007
Circulation: 2.2 million
Frequency: Monthly
Special issues: Parents' Healthy Kids twice a year, and Ser Padres, a bimonthly Spanish-language edition

Background: Parents has been dispensing authoritative advice on everything from teething to temper tantrums for new moms and dads since 1926. "Our readers come to us hungry for information on raising their children," says articles editor Mary Hickey. But don't expect a bland women's service tome from a bygone era -- this newly redesigned magazine offers slickly-packaged and smartly-written stories that help their young readers survive and thrive ...

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