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How to Pitch: Redbook

Generate appeal for a new generation of sophisticated women

By Blake Gernstetter – May 30, 2008

Circulation: 2.4 million
Frequency: Monthly
Special issues: "Love," February; "Moms," May; "How To Get Everything You Want," August.

Background: Don't let Redbook's tradition and formal reputation fool you, deputy editor Jeannie Kim advises, asserting, "This is not your mother's Redbook." In recent years, the magazine has made a conscious push to appeal to a younger reader. "Right now our target reader ...

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