How to Pitch: Shop Etc.

[EDITOR'S NOTE: We are currently updating this article with the cooperation of the publication's editors. In the meantime, please use these pitching guidelines with caution as some information listed may be outdated.]

Circulation: 675,000
Frequency: 10 issues per year
Special issues: None

Background: In fall 2004, Shop Etc., Hearst's ode to consumerism -- and its bid to compete with Condé Nast's Lucky -- hit newsstands weighing in at 222 pages, bulging with pull-out coupons, maps pointing out specialty stores, and alphabetized lists of goods ranging from aprons to watches.

"Please don't think of Shop Etc. as a catalog," says ...

The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it. -- Gaen Murphree