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How to Pitch: Shape

Warm up at this fitness mag with front-of-book features

By Adam Auriemma – January 9, 2009
Circulation: 1.6 million
Frequency: Monthly
Special issues: None

Background: Shape was founded in 1981 by fitness expert Barbara Harris as a health and fitness book, but has since evolved to encompass a more inclusive approach to healthy lifestyles. "What's happened gradually," says executive editor Trish Calvo, "is that it has become an active lifestyle book for women, encompassing not only what women are doing at the gym,...

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