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Lunch at Michael's: An Oral History

Food and Ambition Meet New York's Media Elite

January 3, 2007
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(From Left) Janice Crystal, Billy Crystal, former Texas Gov. Ann Richards, Liz Smith, Joe Armstrong, Marsha Williams, former President Bill Clinton, Robin Williams and Diane Sawyer


Tucked into the ground floor of the Rockefeller Apartments in midtown Manhattan, Michael's is the one of the most unassuming power lunch spots you'll ever see. Cozy, bright, and covered in art — from original Hockneys to the skilled drawings of owner Michael McCarty's wife, Kim — the dining room itself is utterly serene and lacking in drama. Fortunately, Michael's regulars are more than happy to help compensate.

Michael's has an older sibling in Santa Monica, which along with Berkeley's Chez Panisse was one of the progenitors of the California Cuisine movement. One of the many mysteries of Michael's is how a 25-year-old foodie named Michael McCarty captured the media lunch scene, outlasting such New York stalwarts as 44 and the Russian Tea Room to become the white hot center of the mediaverse for two hours each day. Mediabistro.com observes the carnival once a week for its "Lunch at Michael's" column. We asked McCarty and his regulars how Michael's as we know it came to be.

Michael McCarty, owner/chef: Back in 1979, the modern American food world didn't exist. Anywhere you went, there were two kinds of restaurants that were considered to be high-end. They were classically French, or they were old-guard places like the 21 Club, Trader Vic's, and Chasen's. In '79, there was a convergence of the press, the clientele, and restaurateurs like myself saying, "I'm going to build a modern American restaurant."


The vast majority of the people who were aware of the European tradition were in the movie business, because they would go to Cannes, or they regularly dealt with European directors and actors, and as a result, they had a taste of that culture. Plus, we had the three networks around here, all the major studios, and a generation of young people (I was only 25 at the time) working in the agencies, public relations, and what media we had out here. You have to realize that the sandbox was really small then. Through the entire 1980s, when there was nothing much else out there (in California), it was one of those places that everyone ate at.


We opened in Santa Monica in April 1979, and that fall I began searching for a New York location. I told my broker that I needed a space between Park Avenue and Sixth Avenue and between 59th and 52nd Streets, with the caveat that it had to have a garden. By chance, he lived in the same building as the Italian Pavilion, a classical place with red velvet banquettes and décor circa 1950. It had a garden, but you couldn't even see it because it was walled off. Guido, its last owner, walked up to me during a visit and said, "I'm 78 years old and I'd like to retire. Why don't you take this?" I was supposed to take it over in May 1980, but he had cold feet and said he couldn't retire.
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Ten years later — after renegotiating every couple of years — he calls me up to ask, "Do you want it? It's yours!" And we opened Michael's New York in November 1989. Everyone in the media business who made trips to L.A. ate at our restaurant, and over ten years they had gotten sick and tired of hearing we were going to open in New York shortly.


Tony Hoyt, publishing consultant
: I was at New West magazine when Ruth Reichl wrote the definitive review of Michael's in Santa Monica. Ten years later, I moved back to New York to become publisher of House Beautiful, and I started going to Michael's on a regular basis. I always insisted on sitting in the garden, because no one sits inside at Michael's in Santa Monica.


We were Hearstians, and while the Condé Nast people had 44 at the Royalton, we had Michael's. Ellen Levine would come, Helen Gurley Brown, Lou Gropp, even Claeys [Bahrenburg] would come occasionally. John Brunelle was the first big mucketty-muck from Condé Nast to come, although I can't remember whether it was only after Steve Florio had pushed him out.


One day I finally realized that all the people I wanted to see were sitting up front. The next time I went, I asked (hostess) L'oreal if I could, and she said, "I was wondering when you would want to do that."


Gil Schwartz, executive vice president of communication, CBS Television
:
Michael's was moderately hot when it opened, and it's ratcheted up its game ever since. The crowd is a mix of all the media you could ever hope for — ABC is nearby, and so is CBS, NBC, Hearst, HarperCollins, Random House, William Morris, and ICM. In New York, you're supposed to dart out, have lunch, and get back to your office. It's not like people are lingering and getting loaded, sadly.


David Hirshey, executive editor of HarperCollins
: Why does everyone in the media and publishing worlds go there? Quite simply: because everyone else does. Where else can you do business with half a dozen editors and agents in an hour without flying to the Frankfurt Book Fair? Although admittedly on a pure cost basis, it's probably a wash. I once booked an author of mine on Charlie Rose while standing in the men's room, though we didn't shake on the deal.


Gil Schwartz
: It's easy to think that Michael presides over the room without really being aware of what's going on. But he's aware of every social relationship in the room, and the restaurant itself understands its role as a haven for people who are at once insensitive to others and extremely sensitive about themselves, i.e. successful people, i.e. narcissists.


Joe Armstrong, publishing industry insider, former ABC News advisor, and "The Mayor of Michael's"
: I used to go a lot to the Four Seasons and Russian Tea Room, but I was always looking for a place that was very happy and full of sunshine. Even on a day in the winter when the sky is like wet cement, there is so much color in Michael's — the paintings and the flowers and the people. So I started taking people like Robin Williams and Billy Crystal, and I introduced more serious people like Walter Cronkite, Peter Jennings, and Liz Smith to the place. And a lot of them kept going on their own.

Armstrong's most famous lunch (pictured above) counted former President Bill Clinton, Robin Williams, Ann Richards, Liz Smith, and Diane Sawyer among his guests.


We sat in the window table that day, and a photographer from the New York Post ran in — past the Secret Service agent at the front desk, the one at the bar, and the ones sitting at adjacent tables — opened up his raincoat, took the picture, and ran out, and the Secret Service didn't know what happened. I turned to Clinton and said, "Boy, don't you feel safe?" And he just said, "Could I have another plate of those French fries?" and shrugged. Billy Crystal looked at me and said, "My god, somebody could have killed us." But Clinton kept eating his fries and wasn't going to worry about that.dessert

Michael Wolff, columnist for Vanity Fair
: The restaurant called me that morning and said, "We know you're coming in with [former Clinton aide] George [Stephanopoulos], but we just didn't want
there to be any awkwardness, because President Clinton will be here, too, and we know that they haven't spoken for quite some time." And I thought, "Oh, shit. Do I call him?" Because if I call George, he's not going to come. And I thought, okay, I'm not going to call him. But then I felt guilty and told my wife about it, and she said "You have to call him."

Meanwhile, of course, I had called everyone else I knew, and then I called George and I remember his reaction was, "You're kidding. No shit. I don't know if I can come. I'll have to think about it." And then I'm sure he called everybody he knew. So by the time we got there, this kind of perfect staged moment had been set up, and then it played out.

Joe Armstrong
: George came over and, with goodwill, said hello. Clinton did not stand up, but he did congratulate George on getting married, asked him if he was happy, and that broke the ice between them. After that, things changed at Michael's. They put in more tables, it was packed, and there was definitely more buzz. They dubbed me "the Mayor" after that lunch and said I could sit wherever I wanted. So I chose Table 3, a great table.

Michael Wolff
: You can't just ask for a table — that's completely gauche — but they must have known I liked Table 5. The day it appeared to be mine, I thought, "Oh my god, I may have a table," and then for a very long time, I wondered when I would lose it. Well, one day it happened — I called and they didn't have it. I don't remember whether I was mad or just sounded comical. But shortly thereafter, Keith Kelly called about something unrelated, and asked whether he would see me at lunch. I said, "No, because I've lost my table."

And Keith immediately understood that this was a story and replied, "Oh, so it's war?" And since I'm a person who can never let go of a chance for war, I said yes. It was finished. I've wanted to go back desperately since then, but it was also a moment in time. I often thought "this can't go on forever," because if it does, you're going to look foolish — I already did. At some point, you just have to walk away.

David Hirshey: Every generation has its literary feeding trough. In the 20's and 30's, it was the Algonquin; in the 40's and 50's, it was Toots Shor's; in the 60's, it was the Lion's Head; in the 70's and 80's, it was Elaine's; and for the past 17 years, Michael's has been the place for media and publishing types to eat — or at least eat up their expense account. The difference is, at those other establishments, drinks were often on the house; at Michael's, the best I've ever been able to do is the David Hirshey/Stanley Bing OJ rule, which stipulates that for seven bucks we can have endless refills of freshly squeezed orange juice at breakfast instead of the normal thimble.


Dominick Dunne, columnist for Vanity Fair
: I go three days a week these days, just because I like the show. It's a media restaurant, not a society one. The whole idea of "society" has evolved and changed over the last couple of years, and I think media people are the most exciting people in the city — a fact that's true throughout New York social life.

Favorite dishes? I didn't realize they served food at Michael's.


Liz Smith, gossip columnist: It's a phenomenon, and I don't know why. The "Harpies" group that I belong to likes to go there, but we can never hear anything. Michael's is small potatoes compared to people trying to get into "Le Club" or Studio 54 back in the day, but those were nightclubs. I can't think of any restaurant that ever had this kind of scene, except maybe the 21 Club in its heyday.

Gil Schwartz: There's the Four Seasons, but it makes me a little nervous; you might end up sitting next to General Pinochet, or whoever's in town that day. It's difficult to just drop in and dart out of the Four Seasons. But Michael's is a more relaxed thing.


Michael Wolff
: I don't think anyone at the Four Seasons works anymore, and obviously the people at Michael's work. Nobody has quite realized their ambition yet, and you feel that in the room; everybody is working, no one is at rest. I always marked the top of the bubble as when Laurel Touby [CEO and founder of mediabistro.com] started to show up every week. Because at that point, it became a PR exercise. I suppose it always was, to some extent, but then the in-joke of Michael's became something that outsiders began taking very seriously. That's when I realized how foolish I looked.


David Hirshey
: Favorite dishes? I didn't realize they served food at Michael's. They just bring me a couple of large diet cokes, a few pickles, a plate of free cookies, and a bill for $138. Seems reasonable to me. I never thought to ask for a menu.

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