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How to Pitch: Babble.com

Aim for 'discourse that's more New Yorker than Urban Baby'

By Blake Gernstetter – October 8, 2009
Unique site visitors per month: 1.6 million
Page views of site per month: 3.5 million (For more demographic information, click here.)
Special issues: In the past, these have included Back to School, Christmas, Sex and Gender, and The Nanny Issue. Regular columns include "Notes from a Non Breeder," "Bad Parent," and "Five-Minute Time Out."

Background: Babble.com, the second online magazine from Nerve Media, launched December 12, 2006, with the desire "to tell the truth about parenting, to bypass the clichés and dig into the magical and maddening reality," according the site's mission statement. And really, is there any genre that needed a shake-up more than parenting?

Babble's editors say that they want their site to "apply Nerve's tradition of irreverent honesty to the experience of parenting without the infantilizing, hyper-judgment tone or acquisitive baby-as-accessory bent of so much of today's parenting fare." By combining great writing -- complete with blunt, honest viewpoints and humor -- with site design and technology, Babble is breaking new ground in the parenting magazine genre....

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