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Video Pitch Slam 1-on-1: Ladies' Home Journal

Writers pitch editor-in-chief Diane Salvatore in person, to try and break into a venerable women's mag

By Dorian Benkoil – April 27, 2007
Welcome to "Pitch Slam 1-on-1: Ladies Home Journal!" This time, four writers try to sell Ladies Home Journal editor-in-chief Diane Salvatore on their story ideas.

Ladies' Home Journal may be 124 years old, but Salvatore is determined to keep it modern. Under her leadership, the magazine -- read by nearly one in seven American women -- debuted a new style and new editorial structure. The new LHJ ditches the traditional front-of-book, feature well, back-of-book format in favor of seven distinct sections, most of which consist of one or two FOB-style gazette pages and a handful ...

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