Ellies 2007: So What Do You Do, Adam Moss, Editor, New York?
The frenetic pace of a weekly mag doesn't stop this multi-Ellie-nominated editor from harnessing the Web and earning accolades along the way
May 1, 2007
Leading up to the May 1, 2007 National Magazine Awards, mediabistro.com is publishing a special package of our popular interview series, "So What Do You Do?," with daily interviews of selected nominees, ranging from well-known to obscure. Today, we chat with newly-elected ASME secretary and New York editor-in-chief Adam MossSee our other interviews with Ellie 2007 nominees: Cindi Leive, Editor, Glamour; Joyce Rutter Kaye, Editor, Print; David Granger, Editor, Esquire?; Moisés Naím, Editor, Foreign Policy; Jay Stowe, Editor, Cincinnati; Ted Genoways, Editor, Virginia Quarterly Review; Mark Strauss, Editor, Bulletin of the Atomic Scientists Name: Adam Moss Position: Editor, New York Resumé: Esquire/7Days/The New York Times Magazine/New York Birthdate: Almost exactly one half-century ago Hometown: New York Education: Oberlin College, B.A. Marital status: Single, legally speaking. But more or less married. First section of the Sunday Times: Front page Favorite television show: Friday Night Lights, plus the usual HBO stuff Guilty pleasure: I feel guilty about all my pleasures. I'm Jewish. Last book read: The Yiddish Policeman's Union 2007 nominations: Seven (General Excellence, Public Interest, Profile Writing, Magazine Section, Design, Interactive Service, Interactive Feature)
You have the most nominations of any magazine this year. How does it
feel?Well, it would feel wonderful if that were true. It still feels pretty wonderful that we were tied for second with Esquire. The most went to ... The New Yorker. Which, I guess, leads to your next question.
Do you ever say to yourself, "Eat it, David Remnick"?
Speaking of, what is your relationship like with The New Yorker. Do
you
feel you compete with them directly? Is it like the Mets-Yankees?
My relationship to The New Yorker is mostly one of a very satisfied subscriber. It's a great magazine. But, we hardly compete with them at all. They're pretty much about New York in name only. But I'm sure we would whup them in an interleague game.
What do you think of your Ellies chances?
What's the biggest challenge of your job as an editor? Focus. Thinking beyond the next issue or even the next day. On a weekly, everything comes at you pretty fast.
Take us through a typical day in the life as New York's editor. (be
specific if you can -- "Wake up @ 8:30, watch the Today show," etc....)
How do you feel about the state of the industry? That's what's interesting to me about working in this business at this moment -- the opportunity to take the things magazines have always done, like telling stories and delivering smartly filtered information, and translating that to a medium with moving pictures and sound, instant response, sophisticated sorting tools, and a totally different relationship with the reader, who has almost as much control over your site as you do. I'm not saying anything new here. But, I'm especially loving how primitive and even forgiving the Web still is. You can try anything, and if it doesn't work, you just take it down and try something else (you just have to avoid a mocking comment or two on someone else's site). Among other things, the Web part of this job is really fun. And, all of this is not to say that I think print is going away. What print magazines are for will change, but if each arena is managed correctly and differently, print and the Web can both thrive.
A lot of magazines are currently trying to figure out the Web. You
guys
were nominated for a Web-only award. Do you feel you are any closer to
"figuring it out"?
What's the next step for New York? What's the next step for you
personally?
Finally, what will you be wearing to the Ellies?
[Dylan Stableford is mediabistro.com's managing editor, media news. He can be reached at dylan AT mediabistro DOT com.] |
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Leading up to the May 1,
You have the most nominations of any magazine this year. How does it
feel?
It's obviously a complicated time, as most of us have to learn to be
bilingual in print and the Web, at least. The advertising industry,
which pays most of our bills, is especially enamored of the Web these
days, which means we'd be foolish not to spend more and more of our time
trying to do what we do in an online form. But, of course, the Web is a
much different medium.




