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How To Pitch: Tennis

To ace assignments at this pub, deliver breaking news and service stories for fans and players

By Blake Gernstetter – October 23, 2009
[EDITOR'S NOTE: We are currently updating this article with the cooperation of the publication's editors. In the meantime, please use these pitching guidelines with caution as some information listed may be outdated.]

Circulation: 600,000
Frequency: 10 issues/year
Special issues: "Gear Guide," April, "Wimbledon Preview," July, "US Open Special," September, "Instruction Special," February 2010, plus two special digital issues this year with a circulation of more than 10,000.

Background: When Tennis first shot onto the scene in 1965, America had yet to catch fuzzy-green-ball fever, so the magazine catered not only to tennis enthusiasts but to racquet ball players, as well. Then, when the sport's popularity surged in the '70s and '80s, the magazine streamlined its editorial. "When the boom happened with Billy Jean King, John McEnroe, Jimmy Connors, and all the other icons the magazine really got robust and began to focus solely on tennis," says editor-in-chief James Martin....

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