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PR, Perfected: Pitching Bloggers
A blogger offers advice to publicists for getting placement on the Web- May 5, 2008
When publicists pitch story ideas to the press, the goal is clear -- free publicity for their clients by way of mention in an article in a magazine or newspaper. The journalist receiving the pitch determines newsworthy nuggets to enhance or shape a story they can, in turn, sell to a publication. In the best case scenario, this exchange is mutually beneficial, and professionals ...