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How To Pitch: The Atlantic

Land a byline among the greats in this storied magazine

- July 9, 2013
One of the most popular titles in the How To Pitch series this month

Circulation: 480,000
Frequency: 10 issues a year
Special issues: None

Background: The Atlantic is part of America's great literary legacy. Founded in 1857 in Boston's blossoming cultural landscape, it initially launched as a regional magazine but quickly gained national traction. Its pages were a paved pathway for new writers and poets, largely because it was founded by a lit lover's dream team, including Harriet Beecher Stowe, Henry Wadsworth Longfellow and Ralph Waldo Emerson.

Fast forward to the now, and The Atlantic has not only retained its lofty reputation, but also broadened its editorial content to foreign affairs, politics, the economy and the cultural trends that incite conversation and engage thought leaders. "When you've been around as long as we have and you're a general interest magazine, that ends up setting up the parameters of the types of things that you do, and the type of audience that you have over time is going to be pretty broad," explained editor Scott Stossel. "But even so, our audience, the things we try to publish and the editorial principles of the magazine have remained pretty consistent over time." ...

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