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How To Pitch: TV Guide

Pitch features with an inside scoop on mainstream TV hits

- January 10, 2013
Circulation: 2 million
Frequency: Weekly
Special issues: Fall and summer preview issues, plus several other mainstays that vary year to year

Background: The 1950s were an exciting and revolutionary time in American culture. Brown vs. the Board of Education brought an end to legalized segregation in public schools, the first polio vaccine was introduced to the general public and the U.S. officially entered the space race against the Soviet Union with the launch of Explorer 1. But perhaps more importantly, at least for all of the resident couch potatoes, the '50s saw the phenomenal surge in popularity of one of the most iconic objects in American culture: the television.

TV Guide was launched on April 3, 1953 with the mission of providing readers with detailed listing information for broadcast shows. It was a relatively straightforward goal that was considerably easier back when Lucille Ball and her son Desi Arnaz, Jr., graced the cover of the inaugural issue. But at the dawn of the new millennium, with digital and satellite cable offering up hundreds of channels to millions of subscribers, TV Guide was forced to shake things up....

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