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Background: Bicycling, the world's largest cycling magazine, is celebrating its 52nd anniversary this year. Under the direction of editor-in-chief Peter Flax, who took the helm in August 2010 after serving as the executive editor of Runner's World, the magazine unveiled a major redesign in the June 2011 issue.
Bicycling doesn't have a direct competitor. While there are other magazines for recreational cyclists, those tend to focus on a particular sub-culture of cycling, like road riding, mountain biking, racing or transportation cycling. Bicycling covers all of those areas and more....