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Background: Launched in October 2008 by the Newark Star-Ledger, Inside Jersey ventured into the general interest magazine space to provide substantive news, entertainment and lifestyle content specifically for Jersey readers. Editor-in-chief Rosemary Parrillo says the magazine's typical reader is "a smart, involved New Jersey resident between 35 and 55. We aim to reach all kinds of people across the state and, like many magazines, maintain Facebook and Twitter pages."
Parrillo says about 70,000 of the 100,000 copies printed each month are delivered to Star-Ledger subscribers in central and northern New Jersey (Essex, Hunterdon, Middlesex, Morris, Somerset, Union, Mercer and parts of Monmouth counties), and the remainder circulate throughout the rest of the state. The magazine continues to increase ts statewide footprint by expanding single-copy sales.