This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to colleagues, clients or customers, use the Reprints tool at the top of any article or visit: www.mbreprints.com.
|Back to Home > Content > How To Pitch > How To Pitch: Inc.com|
Background: Ask anybody who's launched a business and they'll tell you: The road to successful entrepreneurship is treacherous at best. And Bernard Goldhirsh, the late sailing aficionado, knew this all too well. Goldhirsh started the magazine Sail as a 16-page newsletter targeted to other sailors and sailboat owners, but, while he knew all the ins and outs of nautical life, he struggled with growing his fledgling company. Goldhirsh realized that other entrepreneurs likely faced similar challenges and had nowhere to turn for answers, so he launched Inc. in 1979.
As the Web reincarnate of Inc., Inc.com's editorial mission is much the same as its print counterpart. "It's a resource for business owners, fast-growing companies, entrepreneurs and people with an entrepreneurial spirit," said Nicole Richardson, the site's former executive editor of special projects....