This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to colleagues, clients or customers, use the Reprints tool at the top of any article or visit: www.mbreprints.com.
Pinning do's and don'ts for social-savvy companies
By Jessica Blair Howell -
April 19, 2013
In its March 2013 issue, Fast Company cites Pinterest among the world's 50 most innovative companies and one of the top 50 most-visited sites in the U.S. The publication reports that consumers who buy purchases through Pinterest links spend double the amount that their peers who buy via Facebook or Twitter do -- a lucrative opportunity for businesses looking to boost the bottom line. Best of all, Pinterest's image-hungry audience is seeking out brand interaction, making the process a home run for social-savvy companies.
"Our mission at Pinterest is to help people discover the things they love and inspire them to do those things in their real lives," said Annie Ta, communications manager for Pinterest. "This is a natural fit for all sorts of businesses."
Although the benefits of Pinterest are hardly limited to those peddling products, social-savvy marketers know that the key to growing a brand -- and audience -- through the network takes more than just a pretty picture.
The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it. -- Gaen Murphree
AvantGuild benefits give you access to:
Premium content, including our How to Pitch Guides, an indispensable tool for freelance writers. view sample >
Savings of up to $35 per class on mediabistro.com courses and seminars.
Insurance discounts for freelancers and small businesses, including medical, dental, auto and home.
Lots of other professional discounts, including ZipCar (a $50 value) and your choice of magazine subscriptions (a $10 value).