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Background: Launching to much fanfare in April 2000 through a partnership with Hearst, O, The Oprah Magazine has effectively expanded Oprah Winfrey's legacy as the queen of media. With a slew of accolades to its credit, including AdWeek's Star-Up of the Year Award and Advertising Age's Best Magazine of the Year and Best Launch of the Year Awards in 2001, plus awards from the American Society of Magazine Editors, O has become the go-to resource encouraging "confident, intelligent women to reach for their dreams and make choices that will lead to happier and more fulfilling lives."