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How To Pitch: Every Day With Rachael Ray

Help readers make their lives easier with practical lifestyle pitches

By Andrea Williams - May 23, 2013

Circulation: 1.7 million
Frequency: 10 issues per year
Special issues: None

Background: Ever since Rachael Ray first hit the culinary scene as Food Network's pint-sized, quick-cooking aficionado, women have been tuning in by the millions and clamoring to whip up their own 30-minute meals. Now Ray is a certified brand, with a slew of extensions, including cookbooks, a daytime talk show, a line of premium dog food and, of course, her lifestyle magazine, Every Day With Rachael Ray.

"Throughout the whole life of the magazine, the central core of Rachael's idea that you don't have to be rich to live a very rich life is always the thread that carries through," said Sonal Dutt, former executive lifestyle editor. "We want to make sure that we're covering all the topics that we think our readers would actually be interested in, but make sure that we're new and surprising, that we're real and relatable, that we make things easy... and I want them to feel as though we're here to help."


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