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Background: EatingWell, according to its tagline, is "where good taste meets good health." With an editorial mission to "deliver the information and inspiration people need to make healthy eating a way of life," the magazine combines mouthwatering food writing, healthy recipes, science-based nutrition news and compelling narratives about the origins of our food. The title has been a stand-out in its field, earning multiple awards from International Association of Culinary Professionals (IACP), Folio: and the James Beard Foundation. Readers are primarily educated, affluent, urban women between 25 and 54, and tend not to have children around the house.
Founded in 1990, EatingWell quickly climbed to a 600,000 circulation and was bought by Hachette Filipacchi, which folded it in 1999. But in 2002, the magazine was relaunched by some of the original investors, and EatingWell Media Group came to life. The EatingWell brand now includes a vibrant website, books, custom publishing and licensing divisions and a spin-off magazine that reaches 253 military commissaries worldwide. In July of 2011, EatingWell was purchased by the Meredith Corporation, publisher of Better Homes & Gardens, Fitness, More and many other titles, and EatingWell's circulation has since more than doubled.