Steve Jobs made the cover of FORTUNE as the "CEO of the Decade."

Ken Segall scored an interview with CultofMac.com.

Okay, Segall isn't quite as high-profile as Jobs, but, as an Apple employee, he was instrumental in some of the company's biggest decisions, the impact of which are still being felt years later.

For example, he wrote the "Think Different" campaign, which featured original thinkers through history (like Einstein, Gandhi and Bob Dylan) as the backdrop for Apple ads. The campaign ran for five years and won the first Emmy for a commercial.

He also named the iMac.

It was Apple's big follow up to the first "Think Different" push, and in the course of brainstorming what they'd call the new machine, Segall says he went back to Jobs three times with iMac -- the "i" ostensibly stood for "Internet," but could also register as "individual," "imaginative," and more, and could be used in front of any Apple product -- and was turned down twice before Jobs put it into production.

Perhaps Apple's devices would be exactly the same had Segall never worked there, but things like the iPod and iPhone would take on distinctly different characteristics were they named differently.

Read more from Segall at his blog.