Wired is apparently creating an eReader version of its magazine, the Wall Street Journal and MediaMemo are reporting.

There are few details of what it will look like, other than that the experience of reading it will be more like reading a print magazine—readers will be able to "flip" through it, the Journal reports—than the experience of reading on the Web. At the same time, users will be able to launch videos and connect to the Web from the eReader version.

The Journal also says that by the time the product is complete—mid-2010—eReader technology should have advanced sufficiently to render the magazine in color, which is one of the aspects that make flipping through a magazine such a delightful experience.

Peter Kafka at MediaMemo mentions another interesting innovation on the business side: Condé Nast, Wired's parent company, is trying to convince the Audit Bureau of Circulations that sales of the eReader version of the magazine are equivalent to newsstand sales. Such a concession would enable the eReader versions charge advertisers newsstand rates and avoid one of the pitfalls of the Web, where ad rates plummet.

While Wired is the pioneer, Condé apparently plans to make all of its titles, including Vogue, Vanity Fair, and the New Yorker available in eReader format.