Wired shouldn't have three prices as it does today (free online, an annual subscription cost, and a newstand price), editor Chris Anderson told our sister blog FishBowlNY today. "We should have 30 prices."

FishBowlNY caught Anderson at Wired's Disruptive by Design conference going on in New York today.

The point Anderson was making was that publications should move away from the totally free vs. totally-behind-a-paywall conversation and instead think about tailoring specific content products for specific interests—and then charging for them.

"The question is: can you find a way to engage every price point out there," he said. "It's not about charging more for the same products, but releasing different products. [Those products] are not for everybody, but for enough people that we can charge a higher price."

Is Wired moving in that direction?

"Absolutely," he told FishBowlNY—but sadly did not provide details.

Read the rest of FishBowlNY's report at: Wired's Anderson: "The Free Vs. Paid Debate Is Misunderstood"