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Sorkin Distributing 'Too Big Too Fail' Source Documents via Scribd
New York Times Dealbook scribe Andrew Sorkin's much-ballyhooed book Too Big to Fail, about Washington and Wall Street's attempts to save the financial system, hits the bookstores tomorrow. Aready hitting the Web, however, are the source documents Sorkin used for the bookthe secret waiver granted to former Treasury Secretary Hank Paulson to help prevent a bank run on Goldman Sachs, Paulson's call logs from September 2008, and internal Goldman Sachs emails. Sorkin is not just posting them to his Web site. He's using Scribd, which means that anyone can not only peek at them (scrumptious!), but they can also post them to their own site as well. And he's using the co-branded version of the Scribd reader, which means that when the documents get posted elsewhere, the document frame includes branding for the book. "Sorkin's move is part of a larger trend among reporters, bloggers and now authors to reach their readers in unexpected ways," says Scribd spokewsoman Michelle Laird. "This is in part because their readership has become increasingly fragmented but also because social media sites like Scribd, Facebook, Twitter present amazing new opportunities for their content to be discovered and shared with a much broader web audience." After the jump, Paulson's call logs from September 2008. (Among other things, they'll show you which reporters were getting through to the big guy during those tumultuous days.) Here's an example of the kinds of documents Sorkin is making available with the launch of his book. "The call logs are extraordinary," Sorkin writes on his Web site, "because they demonstrate both the number and the variety of people that Paulson spoke to in a given day. These people included President Bush, Federal Chairman Ben Bernanke and the finance minister of China. He would also talk to Wall Street CEOs, including Dick Fuld of Lehman Brothers, Jamie Dimon of JPMorgan Chase and Lloyd Blankfein of Goldman Sachs." Email This Post |
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